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Current News Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022 , the overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 percent YoY growth – buoyed by overall strong economic tailwinds coming out of 2021. Read More . Latest Podcast Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending. BIA’s managing director, Rick Ducey, discusses what’s next for automotive with Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics. Listen now . Upcoming Webinar Paradigm Shifts in Local Video Advertising: Audience Building, Targeting, Activation, Attribution Attend this webinar to examine the local video marketplace. Rick Ducey, BIA’s Managing Director, will share BIA’s advertising forecast for this vital media channel, looking forward to next year. Learn More and Register . Local Media Watch Blog BIA Advisory Services – Local Media Watch Vantage Points: Driving Better Results (Finally) for the Audience Measurement Situation November 9, 2021 In this edition of BIA Advisory Services’ Vantage Points series, Brad Adgate, Media Consultant & Forbes Contributor, pens his views on the current audience measurement situation. The Vantage Point series taps the perspectives of various lookout points from around the local… Leading Local Insights Podcast: The Rise of Audio in the Local Ad Market November 4, 2021 Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results reveal that audio across Radio OTA and Digital is trusted and heavily used. Yet, there is a… Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot. October 26, 2021 Strategy Analytics’ Roger Lanctot is director of automotive connected mobility, and a self-described, “not a car guy.” However, Lanctot is the go-to guy when you want to understand what is going on in the industry, especially when it comes to… Leading Local Insights: Racial Justice in Media as Explained by Bob Branson, Pres/CEO, Multicultural Media, Telecom & Internet Council October 25, 2021 Bob Branson joined the Multicultural Media, Telecom & Internet Council (MMTC) as president and CEO in June 2021 and recently sat down with BIA for an episode of our Leading Local Insights podcast series. Branson brings to MMTC his deep… Sign up for Newsletters Transaction Activity (as of July 30, 2021) Transaction Update for Television and Radio (Year-to-Date): $ 4 M TV Transaction Value $ 109 M Radio Transaction Value More transaction details 66 # TV Stations Sold 545 # Radio Stations Sold More Station Sales Details Products & Services Quicklinks MEDIA ACCESS PRO Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro. PRODUCT DETAILS VALUATIONS/APPRAISALS Quality media valuations and asset appraisals that support business opportunities. QUALIFICATIONS & TEAM STRATEGIC SERVICES Industry expertise for developing strategies that create new and sustainable growth. FOCUS AREAS & CASE STUDIES default BIA Advisory Services measures its success by what our clients achieve. Contact us today at (703) 818-2425 or sales@bia.com to discuss how we can assist your company. Contact Us Positioning our clients to achieve their goals is our key mission BIA Capital's experience, reliability and integrity give us the ability to deliver unique, proven service and successful results for our clients. Please contact us to discuss how we can help you achieve your business goals. E-mail Chuck Wiebe at cwiebe@bia.com or Gregg Johnson at gjohnson@bia.com or call us at 703-818-8115. Contact Us Copyright © BIA Advisory Services. All Rights Reserved. Privacy Notice....